Scripts and content: should contain the following

-spa name several times

-people should always look happy

-pictures and video can be our organic people or Ai

-Ai people should be black, 35+, black women, all sizes, most should be overweight, all black skin colors-light skin, brown skin, dark skin, long curly hair, short curly hair, long or short dreadlocks. must have pretty face.

-tell a story about an experience at the spa

-tell a story about customer concerns (choose one per video or make up a new one)

example: is the spa plus size friendly? will they understand my needs, is it clean in there, are they professional, are the practitioners experienced, will it be like the pictures online, are they telling the truth about the service, is it going to work for me, will we have the time to provide personalized service.

Voice over voices: (see josei for eleven labs account)

-most black American voices, miss harris, energetic tonya,

-some Nigerian voice 5%

-some jamican 5%

eleven labs user and password:

What should I focus on?

The focus of our videos will change from time to time. Please refer here to see what updates are required for the focus of videos.

Current focus:

Body scrubs

Massage

Facials

Fat reduction

Types of videos to create:

Kinds of content:

The total number of videos and still content that you are required to make will change over time. Below you will find our current requirement.

15% still content- show a picture of a service or product with a interesting compelling. Can use old headline or idea repurposed. Must include spa name and location. no music. can be about services or product. (see Josei about products) must be posted in google my business.

30% informational video- explains our service, what it is, what is good about it, what are the benefits and how to get it in the form of a video with a voiceover. includes music.

https://www.facebook.com/reel/925695700397542

https://www.facebook.com/reel/1616229533050851

https://www.facebook.com/reel/857369833860578

10%corporate UGC real people or ai- fully produced with music, first person account, voice over, logo, end card appearing to be produced by the spa

https://www.facebook.com/reel/1735005111140670

https://www.facebook.com/reel/943738091335499

30% did you know- is a "first person account" showing a person having a spa service and hearing a voice over describing the service. no music no logo. must state spa name several times. must include location. appearing to be created by the individual on their own accord.

Example of script: Hi everybody, I just wanted to tell you that I went to the black bella spa and i had a great time. :I did".... or "this is what happened"

https://www.facebook.com/reel/1435559964940796

https://www.facebook.com/reel/1735005111140670

https://www.facebook.com/reel/1562142535076444

5% Client reviews/testimonials

these are videos that simply need to be edited and will be in the folder called "client reviews and testimonials". needs music, location, logo, end card

5% Skits and remakes of skits.

Skits will be provided to you with the other raw footage. Please use voice overs as you see necessary.

video shots:

Should answer this: what is the service like. can i see myself doing it?

example:

https://www.facebook.com/reel/1401936954155255

https://www.facebook.com/reel/1021571213385986

-remove filler stuff like walking around. just get to the service.

-mixture of close ups and full lengths.

-make sure the user can examine the service no quick cuts.

-no slow cuts speed everything up.

make sure we can completely see the service rendered.

Important consideration:

Every piece of content must include something to get comments or engagement.

They should be provocative and trigger a reaction that results in a comment, question, share, or like (see thing we say folder)

Ex: do you think this is worth it?, would you rather bathe at home?, are spas worth the money, do you deserve this, have you tried this before., do need this,

Music:

some content has music and some does not. (see kinds of content)

trending urban and r/b music. general spa music. ( see Josei for details)

Time:

shorter is better

25-37 seconds (best)

45 seconds (ok)

Making content

must contain:

1. Washington DC, Metropolitan Area DMV (this must be at the top)

2. The logo with the service name at the top (can be stylized and interchanged with location)

3. End card (video animations) see media folder called "end cards"

4. must ad description and post (either or both. see description button)

Spa Marketing

Sales Goals & Marketing Campaigns:

How Do I:

Note:

1.

Portal Pages:

See Telephone Sales

See Service Documents

See Front Desk

See Service Practitioners

See Spa Management

See Spa Marketing