WHAT IS OUR CONTENT FOCUS?

PRIMARY FOCUS: 250 pieces of content

1. Body scrubs

2. Massage

3.Fat & Cellulite Reduction

4.Celebrity content

5.Services for him

SECONDARY FOCUS 50 pieces of content

-Spa Day Experience

-Facials

-Fat reduction

-Anti Aging Facials & Hair Treatments

-Skin Tightening

-Salt Sauna, Redlight

-Post Surgery Care

-Body Scans

-Packages & Memberships

WHAT KINDS OF CONTENT DO I CREATE? ALL VIDEOS ONLY.

You are required to create 300 pieces of content per week.

100 will be informational videos- explains our service, what it is, what is good about it, what are the benefits and how to get it in the form of a video with a voiceover. includes music.

Includes silent videos that have the sound of scrubbing

Example: text words on video. Did you know that a body scrub can change your life. Then show the scrubbing with the scrubbing sounds.

https://www.facebook.com/reel/925695700397542

https://www.facebook.com/reel/1616229533050851

https://www.facebook.com/reel/857369833860578

40 will be corporate UGC real people or ai- fully produced with music, first person account, voice over, logo, end card appearing to be produced by the spa

https://www.facebook.com/reel/1735005111140670

https://www.facebook.com/reel/943738091335499

100 did you know- is a "first person account" showing a person having a spa service and hearing a voice over describing the service. no music no logo. must state spa name several times. must include location. appearing to be created by the individual on their own accord.

Example of script: Hi everybody, I just wanted to tell you that I went to the black bella spa and i had a great time. :I did".... or "this is what happened"

https://www.facebook.com/reel/1435559964940796

https://www.facebook.com/reel/1735005111140670

https://www.facebook.com/reel/1562142535076444

60 Client reviews/testimonials- these are voice overs over video content

these are videos that simply need to be edited and will be in the folder called "client reviews and testimonials". needs music, location, logo, end card

TBD Skits and remakes of skits.

Skits will be provided to you with the other raw footage. Please use voice overs as you see necessary.

WHAT ABOUT SPECIAL TAGGING OF CELEBRITIES?

-content that has celebrity or notable people in the content must be tagged personally in the post on both IG and Facebook and anywhere else that I have not mentioned. These must be done by hand in that you can not tag using the spa system.

HOW TO DO SCRIPTS?

Scripts should contain the following:

- say the spa name several times

-the scripts should sell the FEELING and the experience

-people should always look happy

-tell a first person narrative (story) about the experience about the spa and what services are offered.

-some videos do not need a voice over. simply have some kind of sound. music or just scrubbing.

-focus on explaining the experience in some scripts & others focus on explaining the service.

-make sure that the narrator is native to the USA

-no music from other cultures.

-scripts should explain what they were thinking in terms of expectations, concerns, hopes and dreams about the experience etc.

-focus on one simple idea, write the script. scripts should be short narratives or reviews

EX: I wonder if the spa is plus size friendly? Will they understand my needs, is it clean in there, are they professional, are the practitioners experienced, will it be like the pictures online, are they telling the truth about the service, do these services even work? is it going to work for me, will they have the time to provide the personalized service that I saw online?

Voice over voices: (see josei for eleven labs account)

-most black American voices, miss harris, energetic tonya,

-some Nigerian voice 5%

-some jamican 5%

POTENTIAL HOOKS:

Hooks are the first thing you say or type on the video so the user is willing to stop scrolling

-Did you know that.....

-3 Reasons why you need __________

“You don’t realize how stressed you are until your shoulders finally relax.”

“POV: You finally booked the self-care appointment you’ve been putting off.”

“Your glow changes when you start taking care of yourself.”

“This is your sign to stop surviving and start relaxing.”

“The kind of glow makeup can’t fake.”

“A spa day is cheaper than burnout.”

“Luxury is taking care of yourself before you burn out.”

“You deserve one hour where nobody needs anything from you.”

“Clients keep rebooking this service for one reason…”

“The self-care routine successful women don’t skip.”

MAKE SURE YOUR SCRIPT HAS A CLEAR CALL TO ACTION:

-book today at black bella spa .com

-contact us now for more details 202-646-0411

-take care of yourself black bella spa .com

DO I USE AI OR ORGANIC VIDEOS THAT ARE PROVIDED ON THE GOOGLE DRIVE?

-you may use any combination

-pictures and video can be our organic people or Ai

WHAT ARE THE AI PROMPT SPECS?

-AI people should be black, 35+, all body sizes, most should be overweight, all black skin colors-light skin, brown skin, dark skin, long curly hair, short curly hair, long or short dreadlocks. must have pretty face.

HOW LONG SHOULD THE VIDEOS BE?

-under 30 seconds

-average around 17-25 seconds

THINGS TO CONSIDER:

-Your videos should explain what is the service like & can i see myself doing it?

-Never create a video with a person simply talking with no action or no service showing. Utilize voice overs, multiple videos at one time, ALWAYS show a video of a service. Make a video in a video format.

example:

https://www.facebook.com/reel/1401936954155255

https://www.facebook.com/reel/1021571213385986

-remove filler stuff like walking around. just get to the service.

-mixture of close ups and full lengths.

-make sure the user can examine the service no quick cuts.

-no slow cuts speed everything up.

make sure we can completely see the service rendered.

Important consideration:

Every piece of content must include something to get comments or engagement.

They should be provocative and trigger a reaction that results in a comment, question, share, or like (see thing we say folder)

Ex: do you think this is worth it?, would you rather bathe at home?, are spas worth the money, do you deserve this, have you tried this before, do need this?

MUSIC

Some content has music and some does not.

trending urban and r/b music. general spa music. ( see Josei for details)

CONTENT GUIDELINES & FORMATTING

must contain:

1.Make sure that you avoid the no writing areas (see image below)

2.Make sure that images are not turned vertical that should be horozintal

this is an example of the wrong thing https://www.facebook.com/reel/4598111120410871

3. Washington DC, Metropolitan Area DMV (this must be at the top)

4. The logo with the service name should appear in the middle with the website and phone number

5.The video should have the proper naming convention

6. End card (video animations) see media folder called "end cards"

7. Must ad description, hash tags and website in description area.

8. Video size should be 1080 x 1920 Aspect ration 9:16

BELOW YOU WILL SEE THE NO TEXT AREA.

-The video should cover the full area

-focus what you want the user to experience that stops them from scrolling in the "active area" which is the area that is not green.

-No tying should appear in the green area. Pictures/video are fine

Spa Marketing

HOW TO DO THIS JOB:

Portal Pages:

See Telephone Sales

See Service Documents

See Front Desk

See Service Practitioners

See Spa Management

See Spa Marketing